I recently finished designing and developing a website for a nonprofit client and many exciting things are happening for that organization.

First, they received a phone call from a very well-known actress whose son has a childhood disease. My client’s organization is researching methods to healing that, and other, diseases.

Then, they got a call from the Wall Street Journal…

I’m so happy and excited for them. I mean, sure, I’m thrilled that my work potentially will be seen by millions of people around the world…all from links to my website. But more than that, I feel like I’ve been a part of the likely success this organization will have and that, even though my part for this client was small, I helped.

It just goes to show you that your client’s success is your success. And that’s what it’s about…making them look good.

I will be presenting a free half-hour webinar on “Using Public Relations Tactics to Promote and Build Your Business or Nonprofit” from 12 to 12:30 p.m. on Thursday, Feb. 19, 2009. The presentation is free; registration is via www.SearchitRight.com at http://tinyurl.com/wordtexprtactics.

The free webinar will educate small business owners and nonprofit staffers about how to create and use a press release to publicize their organizations. Among the topics are:

• the difference between advertising and publicity
• the style of writing
• what makes something newsworthy
• what an angle is
• and the items included in a press release

If you’re a small business owner or work for a nonprofit, please feel free to attend. You’ll learn how to apply professional-level tactics when performing public relations campaigns.

And hey–if you’re in the Arizona area in March, I’ll be presenting a half-day workshop on this topic, complete with detailed information and actionable handouts.

The workshop, “Using Public Relations Tactics to Promote and Build Your Business or Nonprofit” will be from 8:30 a.m. to 12:30 p.m. on Wednesday, Mar. 25, 2009 in Albuquerque, NM. Registrations currently are being accepted at www.whoscoming.com/prtactics.