Blog Archives

‘Buy Now’ Messages or Stories for Customer Retention?

  Photo credit: https://unsplash.com/kiranvalipavenkat I recently took a cruise with Carnival Cruise Line (@CarnivalCruise). Before embarking, I signed up for its VFP program—Very Fun Person program. My expectation was that I would be signing up for a program that would

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Posted in Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, sales funnel, small business, social media

Moving the Sales Needle: Three Types of Content to Educate

I recently adopted a dog from an owner who surrendered her. Since she’s a puppy, she’s still learning her manners, including where to pee. Most of the time now, at almost nine months old, she does her business in the

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Posted in Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, sales funnel, small business, social media

Improving Your Social Media Efforts

Did you ever wonder what the best ideas are for improving your organization’s social media efforts? We’re not talking about things like scheduling posts, retweeting celebrities and things of that nature.  Someone recently asked me that question and here’s my answer,

Posted in Blogroll, content strategy, entrepreneur, news release, press release, public relations, publisher, publishing, small business, social media
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