Blog Archives

‘Buy Now’ Messages or Stories for Customer Retention?

  Photo credit: I recently took a cruise with Carnival Cruise Line (@CarnivalCruise). Before embarking, I signed up for its VFP program—Very Fun Person program. My expectation was that I would be signing up for a program that would

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Posted in Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, sales funnel, small business, social media

Moving the Sales Needle: Three Types of Content to Educate

I recently adopted a dog from an owner who surrendered her. Since she’s a puppy, she’s still learning her manners, including where to pee. Most of the time now, at almost nine months old, she does her business in the

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Posted in Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, sales funnel, small business, social media

Improving Your Social Media Efforts

Did you ever wonder what the best ideas are for improving your organization’s social media efforts? We’re not talking about things like scheduling posts, retweeting celebrities and things of that nature.  Someone recently asked me that question and here’s my answer,

Posted in Blogroll, content strategy, entrepreneur, news release, press release, public relations, publisher, publishing, small business, social media

Success is a Two-Way Street

I recently finished designing and developing a website for a nonprofit client and many exciting things are happening for that organization. First, they received a phone call from a very well-known actress whose son has a childhood disease. My client’s

Posted in entrepreneur, press release, public relations, small business, Uncategorized

Measuring Competence with a Language

I recently read an email on a listserv from a person who supervises technical writers and she asked for suggestions of criteria to use when performing yearly evaluations on her employees. A number of people responded with the typical answers:

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Free Public Relations Webinar

I will be presenting a free half-hour webinar on “Using Public Relations Tactics to Promote and Build Your Business or Nonprofit” from 12 to 12:30 p.m. on Thursday, Feb. 19, 2009. The presentation is free; registration is via at

Posted in entrepreneur, news release, online training, press release, public relations, small business, webinar, workshop

Press Release: WTI’s President Wins Award of Excellence

Normally, I’m not the type of person to tout myself–I tend to do that for my clients–but I am so excited, I had to share this with you. Here’s the text of a press release about an award I won.

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Copyright–A Simple Concept

I’m shocked, although perhaps I shouldn’t be. Why? A few months ago, I taught a workshop to some small-business owners and nonprofit board members and volunteers. In the course of the workshop, which was fee-based, I provided hard copy of

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Help a Reporter Out

I almost had lunch with Peter Shankman the other day, but his client cancelled on him so he cancelled on me. He did promise to reschedule our lunch, though, so I can easily forgive him and look forward to getting

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The Picture on the Dustcover

A very good friend of mine, a history professor, was in town from the west coast and we spent the day in Philadelphia doing the touristy things—The Constitution Center, Independence Hall, Betsy Ross‘s house and the like. When we were

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