About Us

Established in 2001, Word Technologies Inc. (WTI) blends creativity with technology knowledge and expertise to create highly effective inbound marketing strategies for companies in virtually any vertical market.


Andrea C. Carrero is founder and president of Word Technologies Inc. Ms. Carrero’s experience spans more than 30 years, working in various industries, including insurance, nonprofits, journalism, financial services and information technology. She holds a Bachelor of Arts degree in English Literature and is the recipient of the 2008 Apex Award for Publication Excellence.

Ms. Carrero has been quoted in a number of books, including:

·    The ABCs of Strategic Communication by Larry Litwin
·    Business Matters, An Independent Freelancer’s Guide to Success in Any Economy by Bette Frick
·    Building & Running a Successful Research Business by Mary Ellen Bates


TD Bank
Ford Motor Company
ING Variable Annuities
Towers Perrin
XL Group
Acklink Inc.
Checkpoint Systems
Coordinated Project Solutions
Emergency Preparedness Partnerships
IDC Partners
Intelligence Foundry
LucidityWorks LLC
Mercy Neighborhood Ministries
On Point Research
Reimbursement Technologies
Special Library Association, Illinois Chapter
Innovation Philadelphia