Monthly Archives: July 2015

‘Buy Now’ Messages or Stories for Customer Retention?

  Photo credit: https://unsplash.com/kiranvalipavenkat I recently took a cruise with Carnival Cruise Line (@CarnivalCruise). Before embarking, I signed up for its VFP program—Very Fun Person program. My expectation was that I would be signing up for a program that would

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Posted in Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, sales funnel, small business, social media

Moving the Sales Needle: Three Types of Content to Educate

I recently adopted a dog from an owner who surrendered her. Since she’s a puppy, she’s still learning her manners, including where to pee. Most of the time now, at almost nine months old, she does her business in the

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Posted in Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, sales funnel, small business, social media
hey now